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The Small Business Development Â鶹³ÉÈ˾«Æ· offers the following seminars. Training is offered on a variety of topics at no charge and most events are held online. For additional information on any of the following training, please contact Kaitlin Muldoon by email or at 978.542.7369. All times listed are ET.

Upcoming Training and Events: 

Google Analytics Made Simple: Unlock Key Insights for Your Business

Wednesday, April 23, 11 am-12 pm | Online 

Struggling to make sense of Google Analytics 4 (GA4)? Join us for an engaging session designed specifically for small business owners! Learn how to track key metrics, interpret data, and use GA4 insights to grow your business. Whether you're new to GA4 or looking to optimize your setup, this presentation will give you practical, easy-to-implement strategies to help you make smarter, data-driven decisions.

What You'll Learn:

Key GA4 metrics and what they mean for your business
How to track customer behavior and improve conversions
and Simple ways to customize GA4 for better insights.

Perfect for small business owners, marketers, and entrepreneurs looking to maximize their website and marketing performance.

The speaker will be Rosa DiVirgilio Taormina, Senior Business Advisor and Digital Marketing Professional of the Massachusetts SBDC Northeast Office.

Ways to Improve Your Credit Score

Wednesday, May 7, 11am-12 pm I Online 

Are you looking to improve your credit score, but aren't sure where to start? Join our webinar, where we will give you tips on how to increase your credit score. In this webinar you will learn the following: how credit scores are calculated, tips to build credit, even if you are starting from scratch, how to effectively manage debt and reduce outstanding balances, the role of credit utilizaiton and it's impact on your score, and common mistakes to avoid that can hurt your credit.

The Speaker will be Awilda Irizarry, Senior Business Advisor and Financial Specialist of the MSBDC Northeast Regional Office.

Financials 101

Wednesday, May 14, 11 am-12 pm I Online 

Every Small Business should know how to keep detailed records of the daily transactions involved in their business. They create reports that allow management, stakeholders and regulating authorities to have insight into the financial health of the organization. As the business owner, you need to understand the metrics that are reported in the cash flow and income statements, and balance sheets and how they relate to each other. This workshop will go over all three of these topics and show examples of each one.

The speaker will be Awilda Irizarry, Senior Business Advisor and Financial Specialist of the MSBDC Northeast Regional office.

Ways to Improve Your Credit Score

Tuesday, May 20, 7-8 pm | Online 

or Thursday, May 22, 7-8 pm | Online 

Are you looking to improve your credit score, but aren't sure where to start? Join our webinar, where we will give you tips on how to increase your credit score. In this webinar, you will learn the following: how credit scores are calculated, tips to build credit, even if you are starting from scratch, how to effectively manage debt and reduce outstanding balances, the role of credit utilization and its impact on your score, and common mistakes to avoid that can hurt your credit.

This webinar is proudly sponsored by St. Jean's Credit Union.

The Speaker will be Awilda Irizarry, Senior Business Advisor and Financial Specialist of the MSBDC Northeast Regional Office.

Understanding the Business Loan Process

Wednesday, May 21, 11 am-12 pm I Online 

Do you have a great idea for a business and the only thing standing in your way is the money to give it some legs? Or, you already own your own business but could use some extra capital to take things to the next level? You have come to the right place! In this presentation, you will learn the ins and outs of business loan proposals.

The following topics will be covered:

5 c's of credit: Character, Capacity, Capital, Collateral, and Conditions. In addition, How to obtain a loan for a start-up, How to obtain a loan for an existing business, and How to obtain a loan to buy a business.

The speaker will be Awilda Irizarry, Senior Business Advisor and Financial Specialist of the MSBDC Northeast Regional Office.

Workshop Cancellation Policy

Cancellation Policy: In the event of a workshop cancellation by the SBDC, registrants will be notified at least 24 hours in advance. Any fees paid will be fully refunded.